SHOPPERS have been left gobsmacked as they discover Build-a-Bear’s naughty adults-only ‘after dark’ range.
The well-known quality toy retailer is famous for its bear-building workshops and epic children’s parties.
But it seems they’re keen to let people know their products aren’t just for children.
And now, customers who are only just finding out about the racy ‘bear cave’ collection have taken to TikTok to voice their shock.
The heart-stopping collection has been available online since 2021, and requires interested shoppers to confirm their age before they can view the sexy teddies and outfits.
The line-up includes a flirty ‘zaddy’ shirt (a phrase meaning an attractive father), some cheeky chocolate-covered-strawberry underwear and a top that says ‘big gift energy’.
Positioned in playful poses, the stuffed toys are shown modelling the saucy clothes.
Among fan-favourites like Barkleigh Dog and Smiley Monkey, there’s also a Red Hot Hugs Teddy Bear and a Cuddly Cougar.
The plush animals are perfect for Valentine’s gifts, with cheeky slogan t-shirts and heart-print pj’s.
TikTok user El, who goes by @eldavisx online, took to the platform to voice her surprise.
She jokingly captioned her video: “So, who’s buying me a bunny with whipped cream for Valentines?”
Questioning if she was the “only person” to have seen the collection, El claims she stumbled across the range online by accident.
She said after further investigation, she was “low-key obsessed,” and joked “they don’t call it after dark for no reason!”
El said her favourite from the X-rated collection is the Pawlette Chocolate Covered Strawberry gift set.
Bunny rabbit Pawlette has been part of the Build-a-Bear range for years, but she’s usually seen in more demure clothing.
In the gift set El picked out, Pawlette can be seen wearing a red silk dressing gown, red fluffy slippers and chocolate covered strawberry print pyjamas.
She’s even holding a can of whipped cream and provocatively dangling a strawberry to her mouth.
Users react
El’s video and the kinky range was met with mixed reactions.
“The bunny is lowkey kinda a diva, I love her,” said one person.
“This has ruined build a bear for me,” another person cried.
“BUILD A BEAR IS A KIDS SHOP,” exclaimed another.
“CAN WE REMEMBER THAT THIS IS A KIDS BRAND,” said another concerned user.
Best gifts from M&S for Valentine's Day or Galentine's
M&S has gone viral for it's Valentine's Day range...
Lobster Print Pyjamas – £30
Burgundy Heart Ditsy Necklace – £18.50
Limited Edition Amore perfume – £12
Heart printed quilted wash bag – £10
Set of two Valentine’s candles – £6
Set of two heart coupe glasses – £15
Valentine’s Spencer Bear milk chocolate – £5
Dozen Pretty Pastel Pink Roses – £50